27% of MLB rosters are foreign-born. In a politically polarized society, it's time for America to know this simple truth:
Baseball is A Game for All.
The more diverse the competition, the more American the sport.
OUT OF HOME
RED SEAT STUNT: One red seat would be placed for every immigrant player in the league with their name and flag. In addition, if you ended up in a specialty seat your name would be entered to win a trip to the country in which your seats player was from, promoting an understanding of people from outside this country, and helping people broaden their understanding of the world through travel.
JERSEY DESIGNED FOR XANDER JAN BOGAERTS : A Dutch speaking Arubian shortstop for the Boston Red Sox. It reads "Rode Kousen", which is Dutch, his native language, for "Red Soxs".
When playing a home game, foreign players can rep their home with their native language.
Copy: Ian Forsyth
Art Direction: Sara McLaws
Content: Katie Baker