D&AD Young Blood - Wood Pencil Winner
It sucks when you buy produce and it goes bad before you can enjoy it. We built a sticker that will fix that problem.
We call it Ripe Alert.
Watch our video to see how it works.
A visual representation of how ripe alert works.
Mayo is an essential part of a delicious sandwich, but it's nothing without fresh crisp veggies. For Hellmann's to really champion this cause of preventing food waste, we redesigned the classic Mayo jar to include a set of stickers on the label, perfect for keeping that lettuce, tomato, and onion fresh for this week's lunches.
Copywriting: Ian Forsyth
Art Direction: Taylor Whitlock
Content Creation: Cole Davis