Soudcloud promotes emerging artists and is far less mainstream than iTunes, Spotify and Pandora.
Reposition Soundcloud as a streaming service that is an escape from the mainstream noise.
Feelings and memories through stop-motion.
"Listen for the Escape."
I think Soundcloud is such an innovative service, but working with my wife on this project was an extra treat. After ideating concepts of nostaglia and how music made us feel, we decided to create an ad that would feature whimsical memories from her childhood days in southern France. She storyboarded it, drew the scenes, planned the transitions and voilà, she's sent you into a dreamy escape. From start to finish, this project took just over 2 weeks . We learned a program named Dragonframe, the same program that powered the stop-motion studios that brought us visually breath-taking films like Coraline and Kubo and the Two Strings.